Strategy of heritage tourism development in Surakarta City, Central Java-Indonesia


Abstract: Surakarta is a city that has different types of heritage, either in the form of buildings, handycraft products, culinary, and religious events. The heritage is a tremendous asset and must be preserved. Preservation of heritage is costly. Aside the government budget sources, cost of preservation of heritage requires the participation of the community. So, that requires the government policy in the preservation of heritage. The aim of this study is to analyze the socio-economic and tourist behavior and analyzing the strategy of heritage tourism development in Surakarta. Findings from this study are: firstly, heritage tourism development is influenced by several factors, including willingness to pay (WTP), gender, age, level often least visited, type of job, income, education, status, and region of origin. Secondly, Surakarta has a huge potential to develop tourism based on heritage. Development strategy is to optimize the performance of government, cooperating with stakeholders, to motivate people to actively participate in funding the preservation of heritage, as well as managing the budget more transparent and accountable. Keywords: Surakarta; tourism; heritage; strategy; Indonesia